Digital Marketing Services for SME Businesses in the Highlands

Websites and Search Engines (SEO)

If you need a site, I can design and build one for you. If you already have one and just need to make sure it has the right (and current) information on it, I’m happy to audit the content and experience the customer has in buying from you, and update as needed. I’ve used many content management systems such as Wix, WordPress, Drupal, Joomla, Shopify, BigCommerce, Magento and Craft. I’m fluent in good old-fashioned PHP and HTML too. And I’ve been getting my sites to rank well in search engines since the days of Web Crawler (that was before Google).

Social Media

As it’s often the first impression for new customers, your social media presence can have a powerful impact on your success. I can identify where your customers are online and how to best connect with them, without needing to explore every avenue. If you want, I’ll keep your social accounts active and your customers coming back for more.

Email Marketing

Your customers want to hear from you. They want to give you their email address, they want you to tell them when you have that new product, service or event, and they want to buy from you. Yes, you are that good. Internalise that.

Sending a monthly newsletter by email is very inexpensive, and tends to be one of the most effective ways to keep your customers happy and buying from you. I can manage this for you from start to finish, all I need is for you to answer some questions each month. It really can be that easy.

Online Advertising

A little investment online can go a long way...

• getting your website to appear at the top of Google search results for those other search phrases (for instance, your competitor’s name)
• showing your social post to your target customer (instead of the 7%* of your followers who will be shown it)
• listing your products in Google Shopping or Amazon Marketplace in time for the Christmas season
• showing your unskippable video clip at the beginning of relevant videos on YouTube
• And my favourite: stalking potential customers around the Internet after they’ve visited your site - to offer them a discount and entice them back!

*7.3% reported average post reach by page followers on Facebook in United Kingdom, January 2019, according to Digital 2019 data trends report by Hootsuite and WeAreSocial.

Leave it with me, I will find the most cost-effective advertising campaign for your business, whether it be on Google or Bing, YouTube, Facebook, LinkedIn - or all those other websites. One of my most successful campaigns was run on an aviation site!